NPS – some reflections

In my previous blog post “Recommend to a friend”, I brought up the background to the measurement of customer loyalty with the Net Promoter Score, NPS [2]. The method is easy to use and popular[…]

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Inspiring Webb Days

 Webbdagarna in Stockholm I visited Stockholm’s Webbdagarna (Webb-days) from the 22nd to 23rd March. It is Sweden’s leading event and meeting place for anyone working with digital media and digital channels. The conference is organized[…]

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Pricing

I have, in previous posts, raised the importance of defining the industry and to understanding what the company offers to its customers, i.e., which right to existence the company has. Once you know your industry,[…]

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New competitors — one of three key questions

  There are currently three questions that all corporate boards and managements have to ask themselves: In what business are we? Who are our new competitors? How can we attract and retain talented people? In[…]

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